WE DON’T NEED NO DESIGN CONTROL
10 Corso Como
Milano, 04 / 2015

Two installations where the protagonist will be the public, called to interact with the history of design in the most eclectic concept-store in Milan. An ironic Cactus forest will invite visitors to hide and get lost in order to rediscover the playful soul in each of us; the same soul that we'll find again in the second installation, where we'll be able to destroy and rebuild Babylonia (1973), designed by the crazy and visionary Studio 65.

The title underscores the wish to rebel like in the song Another Brick in the Wall by Pink Floyd; Gufram invites us to abandon the fetishism of objects – the middle-class constraint towards the obsessive cult of design pieces – and to transform it all into a romantic play of pure poetry.  

 

Line-up: BABYLONIA, CACTUS