Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.
against the tide
Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of ART. Gufram’s unmistakable furniture items like the lips shaped couch Bocca, the chaise lounge Pratone and the hall tree Cactus, also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.