Gufram

Italian Radical Design

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.

Design
against the tide
since 1968

Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of ART. Gufram’s unmistakable furniture items like the lips shaped couch Bocca, the chaise lounge Pratone and the hall tree Cactus, also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.

Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of ART. Gufram’s unmistakable furniture items like the lips shaped couch Bocca, the chaise lounge Pratone and the hall tree Cactus, also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.

Gufram on the Rocks - Galleria Carla Sozzani, Milan - 2016

Planet Gufram - Design Week, Milan - 2017

Pop Art Design - EMMA, Espoo - 2015

Psychedelic Cactus presentation - Paul Smith, Los Angeles - 2016

Pop Art Design - Moderna Museet, Stockholm - 2013

Pop Art Design - Barbican acentre, London - 2013

Oh my God! - Biennale Arte, Venice - 2015

Pop Art Design MCA, Chicago 2015

Giro Giro Tondo - La Triennale, Milan 2017

Eurodomus, Turin - 1972

Le fabbriche dei sogni - La Triennale, Milan - 2011