GUFRAM @ ARTISSIMA
Turin, 11 / 2019
Gufram confirms its interest in the Art world by renewing again this year its collaboration with Artissima, furnishing the Publisher’s Lounge, the space adjacent to the area of the fair dedicated to information and publishing. Its presence at the fair confirms once again its connection with Turin, the city from which Gufram's entrepreneurial adventure started in the Sixties, and a place that renews its association with the world of design with this international event.
Oasis of style, Gufram's Publisher’s Lounge keeps the irreverent spirit of Radical Design and welcomes visitors for a moment of relax in the heart of the fair.
Gufram's Publisher’s Lounge was imagined as an island, inhabited by THE END BLACK, the most recent edition of the ironic epitaph, created in 2014 by Maurizio Cattelan and Pierpaolo Ferrari to establish the "end" of the Gufram brand, but also to suggest a new beginning.
The new version is a Limited Edition 1/500 version in "real-fake" Marquina marble with gold writing: a noir and irreverent look that gives elegance to this tombstone that can be used as a seat with grotesque irony. The funereal look of this furniture-sculpture is tempered by the softness of the polyurethane that makes it: in perfect Gufram tradition nothing is as it seems.
THE END is born just like a stone from a stone, thanks to a process of sculpting and roughing out the single elements in polyurethane foam done by artisans. The "real-fake" marble finish is made with Guflac, the special Gufram patented paint that allows the polyurethane to be made look like leather while maintaining its elasticity and softness; for this reason each tombstone is different from another.
