THE BROKEN SERIES
by Snarkitecture
Gufram, the Italian design brand ever standing out for its radical and revolutionary approach, continues its partnership with the famous New York practice Snarkitecture: starting from Broken Mirror, the first ever mirror produced by Gufram, the Broken Series is enriched with the new Broken Square Mirror and the new Broken Bench.
The new collection will be presented in collaboration with Gallery All, Gufram’s partner in China, with an extensive digital launch.
The focus of the Broken Series is development of a contemporary radical idea working on the versatility of polyurethane, the material made famous by Gufram through its various out-of-the-box projects.
Alex Mustonen and Daniel Arsham, the masterminds behind Snarkitecture, played ironically with the idea of ambiguity by relying on the concept of "soft/not soft" using the polyurethane to mimic concrete. To achieve the texture of the concrete wall, Gufram’s special patented paint, Guflac®, is applied entirely by hand, enabling the polyurethane to maintain its elasticity, and to experience unique aesthetic experimentations.
The polyurethane used for the collection is refined entirely by hand by Gufram’s craftsmen, so every object is slightly different and therefore unique, and also entirely Made in Italy.
Between design object and works of art, the pieces of The Broken Series are available in black or white – in a limited edition of 77 pieces each – or in grey.
The Broken series, will be launched to the public on occasion of the upcoming edition of Design Shanghai in collaboration with Gallery All, one of the first contemporary design galleries originated in China. Along with Gallery All’s philosophy to spread a disruptive message of innovation, Gufram’s Broken series is presented in the context of contemporary radical design as well as to deliver the idea of a new international radicalism.
BROKEN MIRROR
The Broken Mirror takes the form of a breach in the wall, a crack that reflects the space that surrounds it, but at the same time creates an alienating optical effect, as if the room is opened to the outside world or to another room.
The reflective surface is surrounded by a frame made of soft polyurethane – directly relying on the material Gufram masters – highlighting the main characteristic of the mirror, which is to reflect the world in front of it but also to create a new and parallel one accessible through this metaphysical door.
BROKEN SQUARE MIRROR
Just like the large Broken Mirror opens a door towards another dimension, the new Broken Square Mirror cracks a window thorough the wall: the reflecting surface Is surrounded by polyurethane and allows one to peek into another realty. Its smaller dimension makes it perfect to add dimensions to décor limited spaces, offering a way to escape from reality.
BROKEN BENCH
The Broken Bench, an irregular slab of “soft concrete” in polyurethane, seems to be the part missing from the large Broken Mirror, and just like the other pieces of the collection plays with the “short-circuit” between the actual softness of the material and its appearance. An unusual addition both for domestic and public spaces, the bench is supported by beams in a highly resistant plastic agglomerate which highlights the piece’s industrial look.
