Gufram and Seletti are proud to be part of this amazing project through their projects realised together with the magazine, on display within the exhibition space Galerie des Galeries. Seletti's porcelain plates will be displayed together with the new area rugs and all the items decorated with the irreverent and pop images created and selected by Cattelan & Ferrari, all part of the Seletti wears TOILETPAPER series.
Gufram will participate with its TOILETPAPER collection which includes the unconventional seating systems SOAP and THE END – also in the limited edition THE END 1516 in "real-faux" Carrara marble designed for the brands 50th anniversary – as well as the contemporary irreverent idol GOD. TOILETPAPER has found in Gufram and Seletti two outstanding partners to design unconventional and ironic homeware and furniture.
The creative genius of Cattelan and Ferrari chose, then, Gufram to produce furniture in the irreverent pop spirit of radical design in a contemporary key. The items play with the idea of objects with well known features reinterpreted in an unexpected way; plus, they use the softness which is typical of the polyurethane foam, mixed with the endless possibility offered by Guflac - the special varnish patented by the brand - to create a tactile short-circuit.
For the window sequence, TOILETPAPER has created 11 images which will be featured in stunning displays in each of the windows on Boulevard Haussmann. Summer, Paris and romance will set the tone. Among the scenes, the Eiffel Tower on holiday on a desert island, or a «store-like woman» surrounded by a multitude of distinctively TOILETPAPER objects. The artistic duo offers visitors a witty, food inspired take on France’s beloved capital, in a flourish of summery colours with hints of blue, white and red. TOILETPAPER is also taking over the dome and imagine an original installation. For the Galerie des Galeries exhibit, TOILETPAPER is playing around with the setting. Store, exhibition space and gathering place all in one, the project is a collaborative effort with Seletti and Gufram, who together with the duo have produced a variety of everyday objects tinged with their characteristic surrealistic images.