We came to the end of the line. Gufram pulls back from the world of design, calls it quits with furniture. It declares it and turns the page - with a tombstone.

In any case nobody has ever really been able to understand the mission of the interior design company. Everybody criticised the ambiguity of its recliners, that are not really sculptures, since after all in the end they retain their function, albeit latent. There were too many envious people cursing the incomprehensibility of certain products that, after all, look like huge knick knacks. And what about that crowd of mudslingers who have always looked at it askance and have accused it of divulging the wicked and blasphemous word of anti- design? It was time to say stop. It was an unendurable stress for a brand like Gufram, that, through its pop icons, had always desired to give the opportunity to anybody to nurture their imagination within their house, by making pieces which are a little more original than customary with works of coloured, fresh, lively, ironic, and fun furniture. So it was necessary to plan a definitive exit in a blaze of glory, by calling the ambiguous editorial, artistic , photographic (it is hard to understand as yet) project TOILETPAPER, made up of Maurizio Cattelan and Pierpaolo Ferrari, to celebrate the funeral rites.