GUFRAMINI®

PINK EDITION

exclusive for @ k11 MUSEA

Gufram, the Italian design brand ever standing out for its radical and revolutionary approach, partners up with K11 MUSEA, the latest cultural-retail destination in Hong Kong, to celebrates the city’s annual art festival Art Karnival with a exclusive new project: the GUFRAMINI® PINK EDITION.

Opening to the public on May 14th, K11 MUSEA will host until June 27thtwo exclusive set ups displays dedicated to the pink version of some of the most recent and disruptive projects by the Gufram centred on the colour pink. The collection is produced in limited edition, highlighting the preciousness of the brand’s creations which, although always playful and ironic in their look, are produced and finished by hand thanks to an unparalleled know-how accumulated in more than 50 years of history.

May 14th until June 27th

K11 MUSEA will host  the exclusive set up Guframini display dedicated to the pink version of some of the most recent and disruptive projects by the Gufram centred on the colour pink.

GUFRAMINI® PINK EDITION

Limited to just 333 numbered editions per design, Gufram unveils the worldwide exclusive GUFRAMINI® PINK EDITION miniatures only available at the GUFRAMINI® PINK EDITION WALL in K11 MUSEA. As if in a fairy tale, Gufram’s iconic Bocca® sofa, Cactus® coat hanger and Pratone® chaise long have magically been shrunken into GUFRAMINI® creations that are 1:8 scale of the originals exhibited at the world’s leading museums.

To faithfully reproduce the details of these universally recognised symbols, Guframini® are made with molds that faithfully reproduce Bocca®, Cactus®and Pratone®: each "mini" creation is produced thanks to special receipt of polyurethane foam, which goes under a delicate and extremely  difficult process to control self-expansion; skilled craftsmen handle with extreme care all the steps of the procedure, so that the result is always perfect and always coherent with the original-size pieces, with the same softness, same colors and same details.

Each Guframini®is then finished by hand and, thanks to this artisan finishing procedure every piece is one-of-a-kind, just like every Bocca®, Cactus®and Pratone®are unique pieces.

The unusual pink tone is the leitmotiv of the set up at K11 MUSEA: in fact, a huge pink wall is on display in the mall, allowing visitors and collectors to see the pieces through cut-out shapes representing the magnified version of the three pieces.